I am back from my visit to Tampa with the grandkids. We spent four wonderful days at Indian Rocks Beach and I came home with a nice tan ;).
My last post revealed how to create balance within your membership site and why balance is the one element that will keep your members coming back. If you remember, in order to achieve balance, you must educate the mind of your member as well as engaging their emotions by touching their heart.
But, how do you do that? There is an module that is the perfect platform for creating balance within your site and that module is your forum. A forum can achieve so many things within your membership site not the least of which is the ability to get to know your members on a personal basis as well as letting them get to know you on a personal basis. The more human and approachable you are to your members, the more loyalty they will feel to you and your site. How important is loyalty when it comes to retention! Remember, it is easier to retain an existing member than to try and recruit a new member.
Most likely your members joined because they sensed the ability to learn something from you…because you are offering something they want. It is undoubtedly what drew them into joining…but, how do you retain their desire to belong? How do you keep them interested and coming back? You must create balance…because, we as humans are always looking for balance (consciously or unconsciously) in everything. It’s nature’s way…and, we are part of nature.
