Recently I downloaded a report from Edge articles titled “Breaking Frames and Increasing Conversions.” This report was written by Dan Raine and I want to give full credit to Edge articles and Dan Raine for this information.

I thought the information in this report important enough to pass on. There are two things that this report covers….breaking frames and optimizing images.

Let’s look at optimizing images first:

Dan spoke of his wife and her seasonal marketing…which until now was done with only a squidoo lens. But Dan noticed that traffic was down over 50% “for the same period last year.” It was time to take action. She added a couple of pages to an existing blog on the same overall theme but not the same market. There was nothing spectacular about this blog….not an authority site with special powers and it had only been up for six months. Continue reading →