This morning I want to talk a little about how to create  ‘soul’ within your membership site.

But first we must understand one very basic principle in life…that principle is balance.  Everything in life needs balance.  The old adage “you can’t have one without the other” sums it up quite well.  You can’t have black without white, up without down, in without out….one simply doesn’t exist without the other.  They are the two apposing forces that create life.  Without cold, hot simply has no meaning….nothing to gauge it against.

To achieve success in life…no matter what endeavor we are trying to achieve,…we must apply this principle of balance.  We must copy the success of nature. Continue reading →