Creating Soul in your Membership Site
This morning I want to talk a little about how to create ‘soul’ within your membership site.
But first we must understand one very basic principle in life…that principle is balance. Everything in life needs balance. The old adage “you can’t have one without the other” sums it up quite well. You can’t have black without white, up without down, in without out….one simply doesn’t exist without the other. They are the two apposing forces that create life. Without cold, hot simply has no meaning….nothing to gauge it against.
To achieve success in life…no matter what endeavor we are trying to achieve,…we must apply this principle of balance. We must copy the success of nature.You yourself are a being of balance. Even your brain has two physical sides to it. One for the intellect and one for the creative/emotional side. Intellect without emotion is simply flat…flat words, flat pictures etc…no depth. Emotions without intellect is equally as dangerous as emotions can steal away our peace if we don’t have intellect to balance it off.
By creating great, unique, appealing content within your site, you address the mind of your subscriber…you address their intellect…which is a must if you want to retain your members. But, although great content may be what initially drew them in, there is another equally important element to creating a successful membership site. That element is heart. Without this element, your site will soon become ‘cold’ to your members and they will leave.
You as a human are a three fold being. You are a balance of mind and heart…and, these together create your soul. The soul is simply the totality of all that you are. Your intellect and emotions. Remember, you can’t have one without the other.
Apply this principle to all your endeavors in life…including your membership site. By educating your subscribers with your unique content, you are addressing their mind, by allowing your passion to show through, you have captured their heart.
These two elements have created balance within your site…the only path to success.
This is how you need to approach your membership site. Why? Because you are dealing with human nature, not robots. A robot would only require the intellectual side of your site, but we as humans are consciously or subconsciously always looking for balance. You must tap into their minds and their hearts.
Giving your membership site ‘soul’ is simple….give them what they are seeking…consciously or unconsciously…give them balance.
Give them your mind and your heart.
Next we’re going to discuss a few modules within your site that are a must in creating this balance.
Till then…I am off to Tampa to see my grandkids. They truly are the lights of my life.
For those of you in the Grand ol’ USA…
“Happy Forth of July”….and to everyone else included…celebrate your Freedoms! Freedom is a God given right!
and, always give ‘thanks’…..
Kathy
Filed under: Cosmic Design • Internet Marketing • What's New
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Hi Kathy,
Avery interesting approch to putting your whole into membership sites, i guess the more you naturally give the input the more it shows!
TTFN….Ed.
Hi Kathy, thank you for this. I agree with you totally about it. I can’t wait for the next installment! Have a great time with your grandchildren.
Enjoy the journey.
Mandy
Hi Kathy
I’m looking forward to the next modules. Have a great time in Tampa.
Best wishes
Ann
Hi Kathy,
I’m late on this post (I was looking for a specific post), but this is an excellent view on memberships. They are a community of people sharing something common, like a bond. As a leader in the “community” you have to know how to make your passion rub off on your members. I think this is a great approach to membership sites and something I will keep in mind as I create my own……
Now I’m off to find the post I was looking for 🙂
Gwen
Thanks Gwen! 😉
Kathy
Hi Kathy that’s an excellent post and one which I think anyone intending to setup a membership site (or even just an ordinary blog?) should read… in fact why not expand it a little and turn it into a free report, linked to six or seven emails in a transponder series and promoting membership site software? I see you are already promoting ‘wishlist member’ which has caught my eye…
Oh and well done on your blog site, you have done an excellent job and i’ll certainly be coming back to keep an eye on what you are doing…
Kindest regards
Pete Chapman
Hi Pete…thank you so much for the compliment 😉 I had never thought of turning that post into anything more than what it presently is, but I think your idea has merit and something I am going to consider….that’s creative thinking! I actually have a membership site that is up but not functioning with another member of this class. He did the techie part and used WishList integrated with WordPress. I have heard so many good things about WishList…so, we’ll see. 😉
I do hope you will visit often…I’ll be over at your blog following along. You told a great story there! 😉
Kathy