The Heart of your Membership Site

I am back from my visit to Tampa with the grandkids.  We spent four wonderful days at Indian Rocks Beach and I came home with a nice tan ;).

Forum groupMy last post revealed how to create balance within your membership site and why balance is the one element that will keep your members coming back.  If you remember, in order to achieve balance, you must educate the mind of your member as well as engaging their emotions by touching their heart.

But, how do you do that?  There is an module that is the perfect platform for creating balance within your site and that module is your forum.  A forum can achieve so many things within your membership site not the least of which is the ability to get to know your members on a personal basis as well as letting them get to know you on a personal basis.  The more human and approachable you are to your members, the more loyalty they will feel to you and your site.  How important is loyalty when it comes to retention!  Remember, it is easier to retain an existing member than to try and recruit a new member.

Most likely your members joined because they sensed the ability to learn something from you…because you are offering something they want.  It is undoubtedly what drew them into joining…but, how do you retain their desire to belong?  How do you keep them interested and coming back?  You must create balance…because, we as humans are always looking for balance (consciously or unconsciously) in everything.  It’s nature’s way…and, we are part of nature.

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Creating Soul in your Membership Site

scaleThis morning I want to talk a little about how to create  ‘soul’ within your membership site.

But first we must understand one very basic principle in life…that principle is balance.  Everything in life needs balance.  The old adage “you can’t have one without the other” sums it up quite well.  You can’t have black without white, up without down, in without out….one simply doesn’t exist without the other.  They are the two apposing forces that create life.  Without cold, hot simply has no meaning….nothing to gauge it against.

To achieve success in life…no matter what endeavor we are trying to achieve,…we must apply this principle of balance.  We must copy the success of nature. Read the rest of this entry

The Internet Age

I received an automated email from one of Socrates Socratous lists the other day.  For those of you that are fairly new to Internet marketing, Socrates is one of the mentor/guru’s who is on top of the IM game.  Not only is he on top of his game, he plays the game as well as anyone I’ve come across in this field.

bigstockphoto_digital_money_2744928One of the reasons he is such a success at what he does is because he gives so much of himself and his knowledge for free that people naturally want to follow him and his ideas.  By setting the reciprocol laws in motion…giving…he opens himself to receive.  By conducting his business keeping inline with Universal laws and principles, he has become a huge success financially and personally and has created a list of followers second to none.

Anyway the reason for this post is this:  In that email that Socrates sent out to his list he mentions the fact that he is on his way to Cyprus (yes, that’s Cyprus, the beautiful Mediteranean Island) to spend the next two months.  Wow, two months in Cyprus…his home.  Now, how many business’ do you know…other than IM that would allow such an extravagant trip?

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To Your Joy

This is it!  Finally, after a few weeks of changes and trials to see what works and to find the perfect fit for  me….last night after I got home from work I sat with my son…deliberating about the design of my new blog.  I had a vision…it just appeared…as visions often do….so I immediately imparted the information to my son who created this.  It’s a perfect fit!  I love it.  The most amazing thing is, my last day on the job was yesterday….(I had been laid off after 11 years)…so I experienced ‘the door closing’…only to wake up this morning to ‘the door opening.’  There it was…my new blog!  I knew it the minute I saw it.  I sit in awe at a Universe so wise and grand!  Couldn’t have timed things better myself!

To make things even better I woke to a beautiful, inspiring video that someone had so lovingly placed in their mail to me.  I just had to share my Joy with everyone….and with that Joy I would like to share this enlightening, inspiring video.

This truly is the first day of my ‘new life’…


The Ever Morphing Blog

For those of you who have stopped by recently, you are obviously aware of the changes with my blog design.  My son continues to work at it…trying to please his ever fickle mom!

I really like the header on this one.  Classy and simple.  I thought I would like the blog theme…but, I am feeling squeezed in with the columns on both sides.  My son has a theme like this one…but, his spreads across the whole page…which in my opinion works with a column on both sides.  If you want to take a look…  As you can see, it really works here…but not so much in a narrower application in my humble opinion.  So, I need to spread myself out or go back to the original theme.

So, it’s back to the drawing board!  I may keep the header and put it on the original theme…or go with something new altogether.  At least as long as my son’s patience keeps up….and, I’ll give him credit where credit is due….he has been patient!

There are some applications I really like about this theme.  First off, you are so much more in control.  The opt-in box on the right is a widget, so all I have to do is go into my widgets and pull it up and I can write whatever I want in that box.  You don’t have to go near code…and, for me that’s a good thing.  I don’t like messing with code.  It makes me nervous!  Maybe someday when I’ve been at this for years!  I love the little buttons that light up as you pass over them….and there are other things I like too…just not sure about the lay-out.

I’ll stick with it for a few days…afterall, I live with the designer!

If you have some comments…I’d love to hear them.  Maybe that would help me to make up my mind!



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